Meet the KFE Family

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Dr. Jarod Kastl:

Dr. Jarod Kastl grew up in Butler County, Nebraska on a farm and completed his undergraduate degree from the University of Nebraska, Lincoln.  He then graduated from Illinois College of Optometry in Chicago in 2003. A couple years later he moved to Norfolk, where he served as the Optometrist at Shopko Eyecare for 14 years.  He and his wife, Laura, have been blessed with five children. His family is very important to him and yours is too! He is very excited for this opportunity to continue serving his patients at Kastl Family Eyecare.

Michelle Planer:

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Michelle Planer has been an optician since 2008 . She is originally from Grand Island, Nebraska where she received her American Board of Opticianry Certification. She moved to the Norfolk area in 2017 after meeting her husband Eric. Michelle and Eric live in Pierce. They, and their three children, love to spend time together golfing, playing in the backyard and grilling food!! She loves helping our patients choose stylish frames that fit their lifestyle and that they will love. She is knowledgeable in all lens styles and is happy to guide you through choosing the best product for you!!

Brad Herian:


Brad has lived in Norfolk his entire life with Lynn, his wife since 1987. He has 2 daughters, Gina and Joy, along with 2 granddaughters, Carly and Kate. He has worked in the optical trade since 1995. Providing every patient the best experience with their eye care, is what Brad enjoys most. Brad’s experience, talents and professionalism is a wonderful addition to our team.

Haley Dieter:

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Haley is originally from Norfolk and has been an optometric technician since October 2018. Haley joined Kastl Family Eyecare in December 2021. She is a dog and cat mom to a dog (Echo) and a cat (Autumn). In her spare time Haley enjoys spending time with her niece, Ella. Fun fact about Haley is she is also a licensed cosmetologist. She loves to help patients pick out new frames, adjust their current glasses and help them to see their best. 

Hailie Jo:

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Hailie Jo joined Kastl Family Eyecare in January 2022. Hailie Jo is originally from Norfolk and has a dog, Bella and a cat, Lola. In her spare time Hailie Jo enjoys reading. She is a Green Bay Packers fan and in college she played soccer at Mount Marty College. We are so excited to have Hailie Jo as part of the team and she’s ready to help you with all your eyecare needs.